We’re super excited to announce that Flipora has just crossed 10M registered users worldwide. Our 10 Million users come from nearly 218 Countries/Territories. When we launched the Flipora Discovery Engine we were extremely excited to see the positive reactions from the tech blogosphere. TechCrunch, AllThingsD, VentureBeat, The BizJournal and several other international blogs and news outlets covered the story. But we knew this was just the beginning. We have been constantly improving the product in several areas and have added some fun new features. We’re going to cover some of them in detail in this post. The result of all that work from the team in the last couple of months is easy to see. Flipora grew from 8 to 9 Million in just 45 days and 9 to 10 Million in 25 days!

Recommendation Engine:

Flipora’s core technology is our recommendation engine for websites that:

1. Understands user interests based on their web browsing activity. Users can also specify their interests by following topics and people.
2. It then recommends great websites on those topics.

FlipCat:

One of the pieces in our recommendation engine is a Topical Web page Classifier that can classify websites into topical categories. We use this to:

1. Infer a user’s interests based on websites she browses
2. Recommend other websites on this topic

Topical Classification is a important machine learning problem with applications to many businesses and industries and we are psyched at the accuracy we were able to achieve over 3,000 classes.
We whipped up a quick demo for you to play with the classifier yourself to get a sneak peak under the hood of one of the pieces driving Flipora’s recommendation engine. You can type in a website url into the box and see the topic that FlipCat assigned to it. You can play with FlipCat here. Expect the classifier to keep improving constantly as we train on more and more data.

Flipora now supporting Safari:

We have also released a Flipora Browser Extension for Safari. We have seen Safari growing in usage recently, particularly in 2012 and users have been asking for it so here it is. Now it’s easy to begin flipping from wherever you are on the Web with Safari! We kept the extension pretty minimalist like all our extensions. There is just one button added to the browser Chrome that you can use to Flip to an exciting new recommendation.

Submit websites to Flipora:

One feature we’ve been receiving a lot of requests for from publishers and users alike is for a way to submit urls to the Flipora index to reach a targeted set of users interested in a topic. Users can now share interesting websites on a topic with a huge, targeted audience that is following that topic that can engage with it via comments, sharing etc. The more liked & shared your submission is, the more likely that it will be recommended to other users interested in that topic. While testing this, we already saw users using Flipora to drive significant traffic to their blog posts, videos etc. The Flipora recommendation engine decides which of these submissions are interesting and engaging. The more liked, shared & engaging your submission is, the more likely it is to be shown to other users interested in that topic. Spam and other self promotional content that is not interesting will be removed from the system.

Suggested users:

We are also rolling out a “Suggested users” feature. As you know, in Flipora you can follow topics and you can follow users who contribute interesting content on a topic. We have identified certain users from our system already who are power flippers on certain topics, for you to follow. We are also accepting nominations for other users in Flipora who you think should be made suggested users. You can nominate yourself too! Email support@flipora.com with your Flipora handle and tell us what topic you should be made a suggested user for and why. You can also tweet @flipora with your nomination and the topic you’re nominating yourself or someone for.

We’re listening!

We hope you enjoy these new additions to your Flipora experience. We’d love to hear from you on how you enjoy using Flipora, what you like, what you think we can do better etc. You can email Vijay and I at vijay@flipora.com and jonathan@flipora.com respectively with your feedback. The Flipora team looks forward to building you the best Discovery Engine for the Web.

-Jonathan & Vijay

Founders, Flipora by Infoaxe